A huge part of my job as a stylist is, not only to provide amazing services to my clients, but to educate them on their hair health. The best way to maintain the health of your hair is to use high quality product and here's why.
One of the first questions I ask a new client is, "What is the biggest challenge with your hair?" I usually hear that it is dry, it won't grow, the color fades fast, etc. The second question I ask is, "What products are you using?" When I hear that someone is using a brand from the drugstore, I ask if they are getting the results they want and is it taking care of those challenges? The answer is usually a resounding "No." Solution? Better products! Professional products!
Side Note:The funniest thing I see on drugstore products, are outrages claims like "Reduces breakage up to 97%" or "Repairs up to 2 years of damage." And all for $8.99. Really? If it sounds too good to be true, then it probably is.
Protect Your Investment- If you are investing good money in your hair by getting regular haircuts and color services, then you probably want it to last. The only way to guarantee that is to buy professional products.
More Bang For Your Buck- Professional products are highly concentrated, meaning you have to use less product in your hair to achieve the results you want. Sometimes if you weigh out how much product you are using versus how much money you are spending, buying professional products can sometimes cost the same as drugstore products.
Sulfate and Paraben Free- Sure, you can find drugstore products that say "Sulfate Free" or "Paraben Free", but companies can still put a certain amount of sulfates and parabens into their products while still saying they are sulfate and paraben free. You are more likely to find professional products that are truly free of sulfates and parabens.
Environmentally Conscious- A lot of professional lines have become super aware of their carbon footprint and have restructured their values based on their consumer's values. You can find so many professional brands that don't do testing on animals and use less plastic in their packaging. Some companies are PETA approved and are even working on being completely bio-degradable within a year of hitting the landfill. So cool!
"But I Can Buy It On Amazon."- When you buy professional products from anywhere other than a salon or authorized retailer, you run the risk of buying a product that has been tampered with, or is old. Sometimes, salons go out of business and sell off their old back stock, or there may even be Suave in that bottle of Paul Mitchell. There is no quality control and there's a reason it is so cheap.
"But I Can Buy It At Beauty Brands Or Sephora."- All I can say is "Support you local businesses!" Give your dollar to a family owned business instead of a corporation. Plus, it usually costs the same.
Next time you are at the grocery store and you have that bottle of product in your hands, I hope these tips resonate in your head. Make the choice to buy local and buy from a professional. You won't regret it!
